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Why Direct Mail Still Works - Chris Lien

The Central Illinois PCC Presents

Chris Lien
with
Why Direct Mail Still Works March 19th, 2025, at 10:00 AM CDT

Chris Lien is Executive Vice President of Postal Affairs for BCC Software, a BlueCrest company. He has been active in the mailing industry for over 30 years and participates in numerous industry associations including the Postmaster General’s Mailers Technical Advisory Committee as a former industry chair. As EVP of Postal Affairs, he is focused on all aspects of the mail supply chain and provides a voice of advocacy on behalf of the thousands of BCC Software and BlueCrest customers. Chris also chairs the Board of Directors of the National Postal Forum.

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Event Date	03-19-2025 10:00 am - 11:00 am
Individual Price	Free

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USPS National and Illinois News

News from USPS National and USPS Great Lakes Area.

USPS issues new Barbie Forever stamps

USPS News 07/11/2026 08:59

AUSTIN, TX — The U.S. Postal Service honored the possibilities and hope of Mattel’s Inc.’s iconic Barbie® — played with, enjoyed and collected by countless fans of all ages — with a new series of 10 collectible stamps and introduced to some of the doll’s most loyal fans at the annual National Barbie Doll Collectors Convention in Austin, TX, today.

USPS News 07/04/2026 09:00

PHILADELPHIA — As the United States marks the 250th anniversary of its birth, the U.S. Postal Service pays tribute to the document that put America’s founding ideals in writing with the release of the Declaration of Independence Forever stamp. A dedication ceremony for the stamp was held today at the B. Free Franklin Post Office, part of Independence Historical National Park, in Philadelphia.

USPS News 06/29/2026 07:51

WASHINGTON — The U.S. Postal Service today announced several new stamp issues to be released later in this year, along with dates and locations for many of the announced stamps. These designs are preliminary and may change.

USPS News 06/26/2026 16:51

WASHINGTON — The U.S. Postal Service will observe Independence Day on Saturday, July 4.

USPS News 06/25/2026 11:03

EDGARTOWN, MA — Today, the U.S. Postal Service released Summer Sunset, a new nondenominated, nonprofit-rate stamp intended for bulk mailings by authorized nonprofit organizations.

Illinois News Releases 05/13/2026 09:12

ILLINOIS — The U.S. Postal Service will observe Memorial Day on Monday, May 25. All Post Office locations will be closed. Regular mail delivery and retail services will resume on Tuesday, May 26.

The Stamp Out Hunger® Food Drive

Illinois News Releases 04/30/2026 10:11

ILLINOIS — Saturday, May 9th marks the 34th anniversary of the largest one-day food drive in the nation – the National Association of Letter Carriers' Stamp Out Hunger® Food Drive.

Illinois News Releases 04/20/2026 11:10

A guided tour of the new Hammond Sorting and Delivery Center (S&DC) highlighting updated operations, state-of-the-art package sorting technology, facility upgrades, and Next Generation Delivery Vehicles (NGDVs). Interviews will be available following the tour.

Illinois News Releases 02/12/2026 08:55

ILLINOIS — The U.S. Postal Service is reminding customers in Illinois that Post Office locations will be closed and regular mail delivery will not occur on Presidents’ Day, Monday, Feb. 16, 2026.

Illinois News Releases 02/09/2026 16:21

USPS Makes It Easy To Send Something Real This Valentine’s Day

PostalPro News

News from PostalPro.

MPE (Mail Processing Equipment) Service Provider Licensees

PostalPro 07/14/2026 07:00

Marketing contact information for certified Mail Processing Equipment (MPE) licensees

PostalPro 07/14/2026 07:00

These release notes summarize new features and enhancements implemented in deployments to the IV-MTR application.

Addresses API - Tech Sheet

PostalPro 07/14/2026 07:00

Marriage Mail Incentive Fact Sheet

PostalPro 07/13/2026 07:00

Marriage Mail is a form of direct mail in which marketing service companies combine or “marry” advertisements (e.g., coupons or sales notices) from multiple companies into one mail piece to reduce the cost of the mailing for individual advertisers. The Marriage Mail Incentive is a discounted (incentive) price offered on Saturation (including EDDM-Commercial) and High Density Plus Marketing Mail letters and flats which meet certain requirements including weight and advertiser content. It has been developed in response to market needs and will benefit the mailing industry, small businesses, consumers and the USPS. As of July 12, 2026, the Incentive price...

PostalPro 07/13/2026 07:00

Detailed information on the USPS APIs data elements available through the Informed Visibility Mail Tracking & Reporting (IV-MTR) application for API Access Control.

PostalPro 07/13/2026 07:00

Why Direct Mail Still Works - Chris Lien

The Central Illinois PCC Presents

Chris LienwithWhy Direct Mail Still Works March 19th, 2025, at 10:00 AM CDT

Event Information

USPS National and Illinois News

PostalPro News

Chris Lien
with
Why Direct Mail Still Works March 19th, 2025, at 10:00 AM CDT